Indeed! Lucy Liu, one of our favourite actresses, sports the everyday rose gold Irwin on set. We can’t wait to see her in her next role!

Check out the link for the full article!

http://imabeautygeek.com/2012/02/03/f-is-for-frame-fit-canadian-launches-universal-sunglasses-fit-that-includes-faces-with-a-small-nose-bridge/

Wide brimmed hat, scarf and 20 pairs of sunglasses. Just another ordinary day! Still in good spirits after some successful and some not-so-successful meetings! I’m slowly learning that you’re going to win some and lose some and it’s important to not second guess myself!

For all of you lucky enough to live in the big apple, look for us on shelves in February at Artsee Eyewear (West Village) and Maximeyes – our lovely new exclusive retailer in the Chelsea district!

Tanya Kim, our go-to for our entertainment news fix, spotted in the amber honey Aiden frame.

Lovely outfit to boot!

Staples to get through a Toronto winter: Cozy turtleneck + Comfy Shades

I’ve always been a fan of Margaret, well before she graced the screens of 30 Rock and Sex & the City, so to have her wear a pair of my sunglasses nearly gives me a heart attack of joy!

She was lovely enough to take a photo in her home and send it to me. Here she is sporting the polished black Cecilia frame:

I could not have asked for a more talented team to shoot the lookbook today! In case you were wondering, we opted for Pizzaiola this time, forgoing the coma-inducing Burger’s Priest. Could have done without our first snowfall today (yuck!), but otherwise a fabulous day. A huge THANK YOU to:

• Natalie Blouin (hair & makeup)
• Jaclyn Locke (photographer)
• Steph Martyniuk (assistant photographer)
• Caitlin Durlak (videographer)

And of course, thanks to our gorgeous models Pem & Julie from Spot 6 Management for making the frames look so good!

Crossing fingers everything will be up on the website before the holidays, but here’s a little teaser until then. Go nuts!

Last of the inventory will be here by December before Christmas… Finally!

Meticulous product photos done by fab photographer Jaclyn Locke! (www.jaclynlocke.com) It’s unbelievable how much work goes into those little shots you glance at for one second on a website. Of course, no day in Leslieville would be complete without stopping by Burger’s Priest for lunch. In the end, got the shots we wanted and they look A-mazing! Blows my mind, what a good camera can do.

Here’s a peek at the photoshoot. Enjoy!

Heading to Italy this Saturday to pick up photography samples and visit the factory! Hopefully I can steal some good shots of the production process to post next week! Wish me luck!